News headline:
PPC - PAY PER ClICK Pay Per Click has now become a major force in the Search Engine and Marketing world. Most SE's offer a Pay Per Click option and there are many smaller engines entirely devoted to PPC.
Many PPC engines offer a free PPC package to get you started.
This puts your paid ad at or close to the top of search pages for your keyword - usually in a special display box. With Google, it also puts your ad in Google Adwords boxes on appropriate participating sites - and it's wondeful how Google's spiders can figure out which ads are appropriate for the page content.
BUT - the big problem with PPC is the danger of losing your shirt in the process...
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